SomeKind
Clothing
SomeKind
Clothing
SomeKind
Clothing

Year

2024

Sector

Clothing

Deliverables

Branding

Brand Strategies

Packaging

Social Media

Copywriting

When a clothing brand becomes a community builder, it’s more than just fashion. Designed for the modern generation, it blends style, comfort, and inclusivity, offering pieces that everyone can wear with confidence. Join the club, be someone cool with SomeKind!

Someone, SomeKind,
Some Cool Stuff For You!

Someone, SomeKind,
Some Cool Stuff For You!

Someone, SomeKind,
Some Cool Stuff For You!

Someone, SomeKind,
Some Cool Stuff For You!

01/
The Challenge

The task was to create a brand that goes beyond clothing, focusing on individuality, inclusivity, and confidence. SomeKind targets the younger generation with high-quality, stylish, and comfortable pieces, while building a sense of community where everyone can express their unique selves.

The task was to create a brand that goes beyond clothing, focusing on individuality, inclusivity, and confidence. SomeKind targets the younger generation with high-quality, stylish, and comfortable pieces, while building a sense of community where everyone can express their unique selves.

02/
The Approach

Not So
Basic Smiley
Clean and Pure

The little smirk just perfectly capture the confidence yet approachable and fun.

The little smirk just perfectly capture the confidence yet approachable and fun.

Someone,
SomeKind
The OG Boldness

The word ‘some’ becomes the
heart of the brand voice. Repeated throughout the whole brand identity.

The word ‘some’ becomes the
heart of the brand voice. Repeated throughout the whole brand identity.

Raw and
Authentic
Organic Shapes

These scribbly drawings add a touch of raw, creative energy, balancing the minimal yet chic aesthetic. It’s a little messy, but that’s why it’s fun!

These scribbly drawings add a touch of raw, creative energy, balancing the minimal yet chic aesthetic. It’s a little messy, but that’s why it’s fun!

Effortlessly
Playful
Loud Benefits

To capture the brand’s modern yet playful vibe, the visuals resonate with Gen Z’s love for trends but still fit in their daily life.

To capture the brand’s modern yet playful vibe, the visuals resonate with Gen Z’s love for trends but still fit in their daily life.

03/
Application

We take the word
‘SOME’ seriously

The word ‘some’ becomes the heart of the brand voice. Repeated throughout the messaging and even the products’ names. It highlights inclusiveness and diversity, making everyone feel like they can be ‘Someone’, a part of SomeKind community.

The word ‘some’ becomes the heart of the brand voice. Repeated throughout the messaging and even the products’ names. It highlights inclusiveness and diversity, making everyone feel like they can be ‘Someone’, a part of SomeKind community.

Gen Z Loves
Cult Brands
Gen Z Loves
Cult Brands

You’re invited to the “SOME” club! Where bold meets fun, and everyone’s here for the vibe.

You’re invited to the “SOME” club! Where bold meets fun, and everyone’s here for the vibe.

Featured In
Featured In

The SomeKind Clothing Branding Project is loved by the creative community and is featured on @designerbriefs instagram Explore more on my instagram! @401archives

Visit on Instagram

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