I believe bad design kills a good idea, bad story or copy kills good design, and so on. My goal goes beyond just designing the visuals. I focus heavily on storytelling when building a brand. It's not just the visuals that showcase personality, but also the words. The visuals show the looks, while the copy shows how it talks. Along with storytelling, I consider both when designing. A brand without a story to hook its audience will get lost in a saturated market. With the rise of AI, people crave for originality, authenticity, and human designs, and that's why I stand strong with this mindset.