Swift
Badminton Club
Swift
Badminton Club
Swift
Badminton Club

Year

2025

Sector

Sports

Deliverables

Branding

Brand Strategies

Packaging

UIUX

Copywriting

The biggest waste in the ocean is plastic, 5 to 12 million tonnes dumped annually and 10% of which is fishing gear. We decided to transform these trash into a brand new badminton equipment, inspiring people to be more sustainable in a fun way!

Contributors: Sydney Yeom, James Brummelhuis

Be Swift,
Shift the Game.

Be Swift,
Shift the Game.

Be Swift,
Shift the Game.

Be Swift,
Shift the Game.

01/
The Challenge

In around 25 hours, as a team of 3, we had to come up with a whole new business idea and its branding. With the brief of supporting sustainability and circular design, connecting two "unlikely" things together. Swift Badminton Club is a brand that offers badminton equipment recycled from ocean waste. Giving a new life to the dumps, from the ocean to the court.

In around 25 hours, as a team of 3, we had to come up with a whole new business idea and its branding. With the brief of supporting sustainability and circular design, connecting two "unlikely" things together. Swift Badminton Club is a brand that offers badminton equipment recycled from ocean waste. Giving a new life to the dumps, from the ocean to the court.

02/
The Approach

Be Swift

The brand name and its visuals is taken from the fast-paced nature of badminton. We decided to pair bold typography with bright blue which gives off that energetic and fun vibe.

The brand name and its visuals is taken from the fast-paced nature of badminton. We decided to pair bold typography with bright blue which gives off that energetic and fun vibe.

The Unlikely
Shift the Game

The logo is an abstract mark inspired by the forms of birdie and fish tail, symbolizing the two unlikely worlds of sports and ocean waste.

The marine environment is in danger, so we decided to be swift and shift the sustainability game by reviving the ocean waste into something fun.

Shift the
Game
The Unlikely

The marine environment is in danger, so we decided to be swift and shift the sustainability game by reviving the ocean waste into something fun.

The logo is an abstract mark inspired by the forms of birdie and fish tail, symbolizing the two unlikely worlds of sports and ocean waste.

Sustainable
and Fun
Sustainable and Fun

Whether you love badminton or care about environment or both, we got a perfect place for you here!

Whether you love badminton or care about environment or both, we got a perfect place for you here!

03/
Application

Shift the Game,
Shift the Perspective

Confident, passionate, resilient, and approachable are the personalities that we want to express with the audience. With a community-centered sports brand, echoing the awareness of marine waste would be inspiring to not only environmentalists, but also sports enjoyers.

Confident, passionate, resilient, and approachable are the personalities that we want to express with the audience. With a community-centered sports brand, echoing the awareness of marine waste would be inspiring to not only environmentalists, but also sports enjoyers.

From the Ocean
to the Court
From the Ocean
to the Court

Ready to revive the ocean together? Swift Badminton Club is here!

Ready to revive the ocean together? Swift Badminton Club is here!

1st Place DESNathon
1st Place DESNathon

The Swift Badminton Club Project won the DESNathon Junior Division and is loved by the professional judges from multiple design studios!

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Creator Had a Bad Day

Year

2024

Sector

Editorial

Type

Calendar

Creator Had a Bad Day

Year

2024

Sector

Editorial

Type

Calendar

Creator Had a Bad Day

Year

2024

Sector

Editorial

Type

Calendar

Creator Had a Bad Day

Year

2024

Sector

Editorial

Type

Calendar