Revivo
Energy Drink
Revivo
Energy Drink
Revivo
Energy Drink

Year

2024

Sector

Beverage

Deliverables

Branding

Brand Strategies

Packaging

Social Media

Copywriting

Unlike traditional energy drinks that heavily highlight power and masculinity, Revivo takes a different approach. It brings a fresh perspective to the energy drink industry by focusing on support and comfort while keeping it fun and active.

When we’re tired of
energy drinks just screaming at us.

When we’re tired of
energy drinks just screaming at us.

When we’re tired of
energy drinks just screaming at us.

When we’re tired of
energy drinks just screaming at us.

01/
The Challenge

Ever looked at the energy drink shelf and felt like the cans were screaming at you? Those red, orange, yellow cans with bold bulky text can be overwhelming sometimes. Revivo is here to change the game!

Ever looked at the energy drink shelf and felt like the cans were screaming at you? Those red, orange, yellow cans with bold bulky text can be overwhelming sometimes. Revivo is here to change the game!

02/
The Approach

Clean
and Pure
Clean and Pure

By embracing the negative space, the design is clean and pure. Let the product speak for itself.

By embracing the negative space, the design is clean and pure. Let the product speak for itself.

The OG
Boldness
The OG Boldness

Pairing a large scale type retains that original boldness while the serif balances out the overall laid-back aesthetic perfectly.

Pairing a large scale type retains that original boldness while the serif balances out the overall laid-back aesthetic perfectly.

Organic
Shapes
Organic Shapes

These short words instantly grab customer’s attention by resonating with their feelings at the moment.

These short words instantly grab customer’s attention by resonating with their feelings at the moment.

Loud
Benefits
Loud Benefits

Organic shapes with fun colors bring a sense of liveliness and energy without feeling too overwhelmed.

Organic shapes with fun colors bring a sense of liveliness and energy without feeling too overwhelmed.

03/
Application

When it screams (Gently)

In all packagings and any marketing assets, Revivo keep it clear, concise, and straight to the point. Every visual piece reflects their supportive community, making sure the message resonates and feels authentic to the audience.

In all packagings and any marketing assets, Revivo keep it clear, concise, and straight to the point. Every visual piece reflects their supportive community, making sure the message resonates and feels authentic to the audience.

Grab What You Feel
Grab What You Feel

From product naming to visual identity, everything is cohesively tied together under the brand values.

From product naming to visual identity, everything is cohesively tied together under the brand values.

Featured In
Featured In

The Revivo Branding Project is loved by the creative community and is featured on @designerbriefs instagram Explore more on my instagram! @401archives

Visit on Instagram

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