Revivo Energy Drink Branding

Muay Thai
Festival 2027

Muay Thai
Festival 2027

Muay Thai
Festival 2027

Year

2025

Sector

Festival

Deliverables

Branding

Wayfinding

Social Media

Copywriting

A conceptual festival Identity for the biggest Muay Thai event in North America in collaboration with ONE Championship. This three-day festival will be hosted in 2027 during summer in Toronto. All combat sports enthusiasts are welcomed to enjoy live fights along with cultural performance, workshops, and food from Thailand.

Kick It Out.
Punch It Out.

Kick It Out.
Punch It Out.

Kick It Out.
Punch It Out.

Kick It Out.
Punch It Out.

01/
The Challenge

The goal is to elevate Muay Thai into a cultural soft power, a living symbol of Thai heritage and identity on the global stage, by representing the nature of this national martial arts and its long history. It's not just another martial art, but it carries the legacy of the nation.

The goal is to elevate Muay Thai into a cultural soft power, a living symbol of Thai heritage and identity on the global stage, by representing the nature of this national martial arts and its long history. It's not just another martial art, but it carries the legacy of the nation.

02/
The Approach

Modern
Legacy

Modern Legacy

Elevating from traditional martial arts to capture attention of younger and wider international audience.

Elevating from traditional martial arts to capture attention of younger and wider international audience.

Raw &
Intense

Raw & Intense

Saturated colors and overlapping elements create visual tension of how powerful the sports is.

Saturated colors and overlapping elements create visual tension of how powerful the sports is.

Artistic
Movement

Artistic Movement

Expressing more artistic side by letting the forms of the body shine through photography .

Expressing more artistic side by letting the forms of the body shine through photography .

The Rich
Heritage

The Rich Heritage

The chosen display typeface carries the characteristics of the historical side of Muay Thai from its sharp and geometric structure.

The chosen display typeface carries the characteristics of the historical side of Muay Thai from its sharp and geometric structure.

03/
Application

The Art of Eight Limbs

A traditional and prestigious aesthetic is paired with bold colors to create a look that feels modern, energetic, and forward-looking.

A traditional and prestigious aesthetic is paired with bold colors to create a look that feels modern, energetic, and forward-looking.

Across the Continents

Elite fighters straight from Thailand and across the globe. Ready to watch the ultimate fight together? Stay tuned for summer 2027!

Elite fighters straight from Thailand and across the globe. Ready to watch the ultimate fight together? Stay tuned for summer 2027!

Elite fighters straight from Thailand and across the globe. Ready to watch the ultimate fight together? Stay tuned for summer 2027!