Be Swift,
Shift the Game.
In around 25 hours, as a team of 3, we had to come up with a whole new business idea and its branding. With the brief of supporting sustainability and circular design, connecting two "unlikely" things together.
We then created Swift Badminton Club, a brand that offers badminton equipment recycled from ocean waste. Giving a new life to the dumps, from the ocean to the court.
The biggest waste in the ocean is plastic, 5 to 12 million tonnes dumped annually and 10% of which is fishing gear. We decided to transform these trash into a brand new badminton equipment, inspiring people to be more sustainable in a fun way.
The brand name and its visuals is taken from the fast-paced nature of badminton. The logo is an abstract mark inspired by the forms of birdie and fish tail, symbolizing the two unlikely worlds of sports and ocean waste.
